Tealium, which specializes in enterprise tag management solutions (more on that below), has raised $1.1 million in Series A funding from a bunch of digital marketing CEOs and former CEOs including Limelight Networks Jeff Lunsford, Collectives JoeApprendi, eValue Groups Thomas Falks and EyeWonders John Vincent.
Jim MacIntyre, founder of Visual Sciences (acquired by WebSideStory) and former chief of e-commerce technology for GSI Commerce, participated as well, and also joined Tealiums board.
Founded in 2008, Tealium provides page tag management solutions that do not require customers to run application servers to load digital marketing vendor tags onto Web pages, relying instead on a client-side methodology and a combination of browser caching, CDNs and proprietary tag management techniques.
The companys tag management system, Tealium iQ, lets digital marketers and Web analytics professionals use a fairly simple drag-and-drop interface to manage all their page tags (analytics, advertising, affiliate, PPC search and whatnot) without taxing their IT departments.
Clients include Citrix, Big Fish Games, TracyLocke and US Auto Parts.